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Brandon Canonica

Senior Finance Writer


BA, English, University of Washington


Brandon is a finance writer and content strategist for ComparisonAdviser. For the past three years, he's written about a variety of topics in the industry, such as insurance, financial advisors, investing, and the like. He specializes in creating detailed, helpful content to assist and inform readers. Brandon is also a co-founder and the COO of RateSonic, a website educating consumers about insurance.

Articles by Brandon Canonica

Pros and Cons of Retiring Early

Updated Sep 30, 2023

Retiring early can give you lots of free time to do what you want. However, it can also have some drawbacks. Learn more in this article.

Fisher Investments Review

Updated Sep 30, 2023

Fisher Investments is an advisory firm with well over $200 billion AUM. Learn more about its services, fee structure, and reputation here.

Ameriprise Advisor Review

Updated Sep 22, 2023

Ameriprise is a brokerage and investment advisor firm with over 1.7 trillion AUM. We break down its advisor services here.

How to Become a Financial Advisor

Updated Sep 20, 2023

Learn about the qualifications, education, and experience financial advisors need before they serve clients.

Advance Healthcare Directives: What to Know

Updated Sep 15, 2023

Healthcare directives can help you ensure you get the treatment you want when you can’t communicate. Learn how they work here.

What Is Tax-Loss Harvesting?

Updated Sep 15, 2023

Tax-loss harvesting can help you offset taxes on capital gains. We break down how it works in this article.

What Is Portfolio Management?

Updated Sep 13, 2023

Managing a portfolio often necessitates the skills and expertise of a professional. Learn more about how it works here.

Form ADV: A Detailed Overview

Updated Aug 31, 2023

Form ADV reveals information about an advisor’s compensation, AUM, and more. Learn what it is and how to look it up here.

Investing in Gold: What to Know

Updated Aug 31, 2023

Adding gold to your portfolio can help you hedge against inflation and diversify. Learn the benefits and disadvantages here.

What Is a Flat-Fee Financial Advisor?

Updated Aug 31, 2023

Flat fees are one of the most common payment structures individual advisory professionals and firms use. Learn more about how they work here.

What Is a 529 Plan?

Updated Sep 8, 2023

Discover how a 529 savings plan can help you put away and invest money for your children’s college tuition.

What Is a Registered Investment Advisor (RIA)?

Updated Aug 31, 2023

Well-versed in providing financial advice, RIAs must register with the government and follow a fiduciary standard. We define them here.

Types of Asset Classes

Updated Aug 24, 2023

Asset classes contain investments with similar risks, rewards, and laws to follow. Find out more about the different types on this page.

What Is Diversification?

Updated Aug 24, 2023

A diverse investment portfolio can help you effectively manage risk and generate stable returns. Find out how it works in this article.

Power of Attorney: What It Means

Updated Sep 15, 2023

Entrusting someone with power of attorney (POA) can help ensure your wishes are met if you can’t communicate. Learn more.

What Is Probate?

Updated Sep 15, 2023

Probate is the legal process of settling someone’s estate after they pass away. Learn more about it and how it works.

What Are ETFs?

Updated Sep 4, 2023

ETFs enable you to diversify your portfolio with many different securities. Find out more about how they work in this article.

What Is a Beneficiary?

Updated Sep 15, 2023

Naming beneficiaries allows you to pass on your assets beyond your lifetime. Learn how to choose them, as well as the different types here.

Talking to a Financial Advisor? What to Know

Updated Aug 31, 2023

Meeting with a financial advisor requires some preparation. We cover what you need to do before you talk to your professional.

What Are Stocks?

Updated Sep 8, 2023

Stocks are a popular asset that allow you to own a piece of a large company. Learn how they work and about their pros and cons here.

Passive Real Estate Investing Basics

Updated Aug 7, 2023

Investing in real estate doesn’t always involve flipping or renting out houses. Find out how to add passive real estate to your portfolio.

What Is a Trust?

Updated Sep 15, 2023

Trusts allow you to protect your assets both during and past your lifetime. This article details how they work and the different types.

What Are Index Funds?

Updated Aug 3, 2023

Index funds are passive investments that often provide predictable long-term returns. Find out how they work in this article.

Risk Management in Financial Planning

Updated Sep 6, 2023

Navigating risk is an important part of financial planning and investment success. We break down how it works here.

What Is a 401(k)?

Updated Jul 17, 2023

401(k)s are a way many people save for retirement through their employer. This article will explain how they work.

CFAs vs. CFPs

Updated Sep 8, 2023

CFAs and CFPs are both highly respected financial professionals. But they’re not the same. Learn more about their differences.

What Is a Certified Financial Planner (CFP)?

Updated Sep 6, 2023

Certified financial planners (CFPs) can help you effectively plan your finances. Learn more about them here.

What Is a Chartered Financial Analyst (CFA)?

Updated Sep 6, 2023

Chartered financial analysts (CFAs) have significant education and experience in investment management. Learn more about them here.

How to Choose a Financial Advisor

Updated Aug 31, 2023

Finding a financial advisor is tough with so many options on the table. This article will help you get started and narrow your search.

What Is a Financial Advisor?

Updated Aug 31, 2023

Financial advisors can help you manage your money responsibly. Find out what they do, how to find one, the cost to hire one, and more.