We match people with vetted, reputable financial services.
ComparisonAdviser connects you with financial advisors and the tools you need to achieve your goals. We also help you find the best credit cards, mortgage rates, personal loan providers, and more.
The more assets you have, the more challenging it is to maintain and grow your portfolio. It can also be hard to find someone trustworthy with the financial acumen to help you manage it. We want to help consumers find the financial services they need.
ComparisonAdviser puts people first. We strive to be straightforward, direct, and transparent. Modern finance is nuanced and complex, even for seasoned investors. Therefore, we believe in comparing high-quality products to find the best price and match for every consumer. In the end, we strongly maintain that providing people with options and information gives them the best chance to make good decisions about their finances.
How It Started: Experience to Action
ComparisonAdviser’s roots began years before the company’s founding. Joel Grette, Jordan Judson, and Michael Peck met while working at a company that helped match people with better deals on various types of insurance. All three of them worked hard and, ultimately, ended up on similar career paths. This finally culminated with them becoming executives in revenue, advertising, and media, respectively.
Eventually, the company they worked for got acquired. At this point, they knew they wanted to set out for a new challenge and put the experience they had earned over the past several years into action.
They decided to jump headfirst into personal finance. Specifically, the three saw a great opportunity in matching people with financial advisors. With this idea in mind, they got to work and officially founded ComparisonAdviser in 2022.
Co-Founder and CEO
As CEO, Joel manages client relationships and develops the overall strategy for the company. He has 13 years of experience in digital marketing and personal finance, working extensively in the insurance space. Before ComparisonAdviser, Joel held a role as SVP of Revenue, where he developed both advertiser and customer relationships in auto, home, health, and Medicare insurance.
Co-Founder and CMO
Jordan leads ComparisonAdviser’s marketing efforts, including SEO and SEM. An experienced and creative marketer, he specializes in getting businesses, products, and services in front of a wide audience of consumers. As part of his 13 years of experience in the digital marketing industry, Jordan worked as a VP of Advertising, where he managed over $100 million in paid search in the insurance space.
Co-Founder and CSO
Michael plays an integral role in setting the strategy and driving growth for the company. He seeks and develops partnerships across the finance realm so that ComparisonAdviser can continue to offer excellent products. He has over 13 years of digital marketing experience in both the insurance and personal finance verticals, holding a position as an SVP of Media before co-founding ComparisonAdviser.
We believe in supporting the community in which we live and work. One organization we stand with is Alatheia Therapeutic Riding Center. Based in Wenatchee, WA, it’s a non-profit that serves both children and adults who have physical and mental disabilities.