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Osaic Wealth Review

Osaic Wealth is a wealth management firm offering financial planning and investment advisory. We review what you can expect from its services.

Osaic (previously Advisor Group) is a wealth management firm based in Scottsdale, Arizona with affiliated financial professionals nationwide. The company offers various advisory services through Osaic Wealth Inc., including financial planning and investment management. In 2024, the firm acquired Lincoln Financial Advisors, carrying over its clients and advisors.

This article will provide a comprehensive overview of Osaic Wealth’s advisory business, including its types of clients, services, and fee structures. We’ll examine the firm’s investment philosophy and disclosure history. You’ll also learn how to begin working with a professional from the firm and how to contact them when necessary.

Assets Under Administration

 $650 billion+

Number of Advisors

11,000+

Date Founded

2002

CEO

Jamie Price

Fee Structure

Fee-based

Headquarters Address

18700 N. Hayden Road, Suite 255, Scottsdale, AZ 85255

Phone Number

(877) 310-4977

Pros and Cons of Osaic Wealth

Pros

  • Advisors all over the country
  • No account minimums for financial planning or consulting
  • Offers both discretionary and non-discretionary management
  • Negotiable fees in certain circumstances.

Cons

  • Unclear account setup for clients on its website
  • Several disclosures

Types of Clients

Osaic Wealth’s financial advisors provide planning and wealth management services to a wide variety of clients, including individuals, businesses, and institutional investors, such as pensions, trusts, and non-profits. For some of its accounts, however, it sets minimum requirements to consider:

Service NameAccount Minimum
Advisor Managed Portfolios Program (VISION20)$10,0000
Unified Managed Account Program (VISION20)$5,500 (can vary depending on asset allocation)
Third-Party Advisor ServicesDependent on third-party
Financial PlanningN/A
Retirement PlanningN/A
ConsultingN/A
Non-Discretionary Investment AdviceN/A

In some cases, the account minimums above may be waived, but it’s up to the professional and firm. Additionally, you’ll be responsible for covering any advisory and transaction fees associated with maintaining your account.

Financial Advisor Services

Primarily, Osaic’s professionals offer financial planning and investment advisory services. The latter may be either discretionary or non-discretionary, depending on the client’s preferences and account minimums. Be aware that many of the firm’s services may also be part of the acquired Lincoln Financial Advisors and Sagemark Consulting, which are now Osaic FA, Inc.

Below is a more specific breakdown of the services you can expect from Osaic Wealth:

Financial Planning and Consulting

Osaic offers financial planning for its clients at no account minimum. In this arrangement, a professional will conduct a comprehensive review of your finances, including a written report that’s based on their assessment and analysis. According to the firm, this includes a look at your:

  • Cash flow
  • Financial goals
  • Risk tolerance
  • Time horizon

In addition to financial planning, the firm offers wealth and goal consulting services. Similar to the above, an advisor will sit down with you and evaluate your financial situation to help you make informed decisions for the future. The former, however, is for more complex needs that high-net-worth individuals may encounter.

Investment Advisory

Osaic provides both discretionary and non-discretionary investment advisory, which includes its advisor and unified managed account programs. Below are the account types available:

  • Vision2020 Wealth Management Platform – Advisor Managed Portfolios
  • Vision2020 Wealth Management Platform – Unified Managed Account (UMA)
  • AP Schwab Advisor Managed Portfolios (not currently accepting new clients)
  • AP Schwab UMAs
  • Signator Managed Account
  • Plan Participant Retirement
  • Third-Party Advisory

For each account, you’ll speak with a professional about your goals, risk tolerance, and time horizon to help them better understand your investment objectives and financial situation. Then, they’ll help you build a portfolio tailored to your needs. Portfolios are generally a mix of equities, bonds, mutual funds, and exchange-traded products (ETPs).

As mentioned above, it’s also possible to opt for a non-discretionary arrangement. Here, an advisor can regularly monitor your portfolio and conduct an annual review of your accounts, which can help you gain a clearer picture of your finances and make informed investment decisions.

Fee Structure and Cost

Osaic Wealth charges either a wrap- or non-wrap-fee for its investment management services, depending on the account. With the former, you’ll pay one advisory fee, which includes additional custodial or transaction expenses as part of the overall cost. Financial planning, on the other hand, requires you to pay a professional hourly, monthly, or at a fixed rate. Here is a breakdown of each service and its accompanying fee structure:

Service NameFee Structure
Advisor Managed Portfolios Program (VISION20)Wrap- or non-wrap-fee
Unified Managed Account Program (VISION20)Wrap-fee
Financial PlanningFixed- or hourly-fee
Non-Discretionary Investment AdviceFixed-fee ranging from $500 to $15,000 or hourly-fee ranging from $50 to $750 per hour
Signator Managed AccountWrap-fee
Plan Participant RetirementAnnual advisory fee of up to 3%
Retirement Plan ConsultingFixed-fee, hourly fee, or basis points (based on asset levels)

One of the primary benefits of Osaic is that you’re generally able to negotiate advisor fees. However, according to the firm’s Form ADV Part 2A, this is done on a “case-by-case basis, depending on a variety of factors,” including account size, your advisor, and the services you require.

Investment Philosophy

According to Osaic Wealth’s Form ADV Part 2A, there is no singular or one-size-fits-all investment strategy it requires its professionals to implement. Rather, the philosophy an advisor follows is up to them and their client’s needs. Furthermore, the investment strategy one employs falls largely on your financial objectives, risk tolerance, and time horizon.

Depending on your needs, your portfolio may comprise a blend of stocks, bonds, mutual funds, and ETPs. As a client, you must also assume a risk of loss due to several factors, including market volatility and inflation.

While strategy is mostly up to the advisors and clients, Osaic Wealth does impose a code of ethics for its advisors, including adherence to a fiduciary duty. Below is a snapshot of what the policy includes:

  • The client’s best interest always comes first.
  • Avoid conflicts of interest at all costs.
  • Investment advisors and managers must not exploit or take advantage of their position.
  • Information regarding a client’s assets and specific holdings must remain confidential.
  • The investment decision-making process must remain independent.

Disclosures

Osaic Wealth, Inc. is registered with the U.S. Securities and Exchange Commission (SEC) as a registered investment advisor (RIA) and the Financial Industry Regulatory Authority (FINRA) as a broker-dealer. These statuses require it to report any disciplinary history, conflicts of interest, or other legal proceedings as disclosures on its Form ADV.

As of this article’s writing, Osaic Wealth has 87 disclosures on file, 49 of which are regulatory events involving the company and its investment advisor representatives (IARs). You can regularly check on Osaic (or any RIA or broker-dealer’s disclosures) by using both the SEC’s Investment Adviser Public Disclosure search tool (IAPD) or FINRA’s BrokerCheck.

Customer Service 

The simplest way to contact Osaic Wealth is by visiting its contact page on its website. From there, you can log in to your account and contact customer service directly. The page lists the firm’s contact phone numbers for its services and subsidiaries, as well as its current address (which we also included at the top of this review).

Methodology

This review is based on publicly available information directly from Osaic’s website and the SEC. Neither the firm nor its representatives have any say on what we’ve included on this page.

Frequently Asked Questions

Is Osaic a fiduciary?

Osaic Wealth and its representatives must adhere to a fiduciary duty per its status as an RIA with the SEC. Additionally, the firm specifically mandates this standard in its code of ethics on its Form ADV Part 2A.

How much money do you need for Osaic Wealth?

This depends on the type of account or service you require. For its advisor-managed account, you must have at least $10,000 to begin. Meanwhile, for financial planning or consulting, there is no account minimum set.

How does Osaic make money?

Osaic Wealth earns revenue via its advisory fee, charged either through a wrap fee or at a fixed or hourly rate. The firm also receives compensation as a broker-dealer, where it charges brokerage fees to conduct transactions.